Why Attend?
Continue your education in Optometry Marketplace™, one of the largest exhibit halls in optometry at 70,000 square feet. Stay at the forefront of industry trends and innovations. Familiarize yourself with the industry's newest products. Experience breakthrough technologies. Learn about exciting new services that can make a substantial impact on your business. The exhibit hall is abuzz with activity: daily receptions, free lunches, chances to win great prizes, and special features like the Advanced Media Leaning Center.

Exhibit Hall Hours

Thursday, February 11: 1:00 - 6:00 PM
Friday, February 12: 10:00 AM - 5:00 PM
Saturday, February 13: 9:00 AM - 4:00 PM

Wine & Cheese Reception

Thursday, February 11, 3:00 to 5:00 PM
SECO 2010 celebrates the opening of Optometry's Marketplace with a Wine & Cheese Reception, sponsored in part by Bausch & Lomb. Samples complimentary wines and cheeses while shopping, network and learning about the latest products and services offered by SECO exhibitors. The event is FREE to all registered attendees.

Have Lunch on SECO

Attendees are encouraged to sign up for one of the free lunches in Optometry's Marketplace and mingle with friends and colleagues. The lunches are complimentary to all continuing education registrants and $10 to those not participating in continuing education. Tickets may be purchased in the Registration Hall.
  • Eye Care Professional Fellowship Lunch Friday, February 12, 12:00 NOON to 2:00 PM
  • SECO Exhibit Hall Lunch Saturday, February 13, 12:00 NOON to 2:00 PM

Frames from Around the World

See thousands of frame styles from more than 60 frame companies, from high-end to affordable to sport-specific eyewear. SECO 2010 welcomes The View back to Optometry's Marketplace™, the luxury eyewear marquee with all the unique looks. Fashion-forward or retro-inspired, the frames in Optometry's Marketplace™ can be seen on the most recognizable faces around the world.

Attendee Lounge

The attendee lounge is available to all attendees during the hours that Optometry's Marketplace is open. Inside, attendees will find places to relax along with SECO's Cyber Café, a popular Starbucks® cart and free Internet connection.

Grand Prize Drive-Away

One lucky attendee will drive home in a new car. For a chance to win, attendees must swipe their official SECO Passports at all five Destination Stations in Optometry's Marketplace on the same day. Attendees can increase their chances to win by swiping each day of the exhibit. The winner will be selected randomly on Saturday in the Exhibit Hall. The individual whose name is drawn must be present to win.